I was involved in the initial design and art direction of a massive communication and branding refresh of SAP at Siegel and Gale. One of my visual and conceptually based explorations was a major part of the selected direction and execution for the rebrand. “We developed a visual identity rooted in the idea of continuous movement and constant innovation. Subtle enhancements to the SAP logo make it feel more contemporary. Designed to live in the digital world, the new mark springs vividly from the screen, on any background, connecting with both large-scale business clients and individual consumers.”



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