American Express prompted us to create a visual identity for its customer call center in Fort Lauderdale, Florida.
American Express prides itself on creating strong and personal relationships with its customers, going above
and beyond to solve unique problems. A product of solving these unique problems are stories worth to being
told, and with this direction we use rich iconography as a lead in to these stories, and color to differentiate voice.

Design Director: Mike Tyson

Designed at Seigel and Gale









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  • science Lola – I’m Not Actually A Scientist
  • BLOCK_7 Block
  • quip_vignette Quip – For Everyone and Anyone
  • BALLOONS Casper Unboxing
  • BrowserPreview_tmp-1 Quip – Unboxing
  • SITE_3 Xero